Jasmin Whitmore is a multidisciplinary designer with a deep passion for both luxury interiors and creative brand design. With years of experience transforming spaces and crafting visual narratives, Jasmin blends a refined aesthetic with innovative thinking. Her journey in design has been driven by a desire to create beauty, inspire connection, and bring clientsβ visions to life. From private interiors to public branding campaigns, Jasminβs work is rooted in a thoughtful, client-focused approach that consistently exceeds expectations. Reach out to learn more about her approach and how she can bring your design vision to life.
ENTERTAINMENT, CONTENT &ADVERTISING EXPERIENCE
Professional Resume (download PDF here)
For inquiries contact: jasminwhitmore@gmail.com
S.V.P. CREATIVE DIRECTOR
PMCI ENTERTAINMENT, PUBLICIS MEDIA, 2023 - Currently
CHICAGO IL
At PMCIE, a practice within the Publicis Groupe, I curate and craft Entertainment opportunities for our clients. Working with production and distribution studios, I strategically craft the approach for brands to be part of a story and connect with the audiences they want to reach. Beyond developing and producing entertainment and original IPs, I also craft brand experiences across platforms in the emerging content landscape.
CLIENT CATEGORIES / Tech / Spirits / Auto / Insurance / Pharma / Finance / CPG / Beauty / Gaming / Luxury / Fashion / Interior Design
V.P. CREATIVE DIRECTOR
FCB 2019 - 2022
CHICAGO IL
Led the creative for the Experiential Department and Branded Content & Entertainment for all brands within the Chicago office and across North America.
I brought a holistic and creative lens to brand development while building up the department as a creative-led practice. With my managing partner, together we launched the agencyβs first Entertainment practice, forging a place in culture for our clients through campaigns, product launches, and partnerships told in unconventional ways, changing how consumers interact with brands today.
Built and led creative teams across the North American offices through the conceptualization and development of branded content across platforms with an emphasis on experiential, partnerships, and digital innovation
Partnered with fellow senior leadership across account, strategy, media, and production, daily to achieve client business goals successfully
Ensured creative and production optimizations while managing the teamβs capabilities
Provided inspiration, mentorship, and counsel to creatives, interns, and peers
Established new in-house practice of Branded Content & Entertainment
Created original content with newly established IP
Partnered with personalities to amplify brand work
Designed and produced digital & physical footprints
CLIENTS / Canon / Hoka / Boeing / Blue Bunny / Playstation / Groupon / GE Appliances
CREATIVE DIRECTOR
FCB 2014 - 2019
CHICAGO IL
Led brand work for GE Appliance brands Monogram & CafΓ© as AOR
Collaborated with brand and media strategy for campaigns across all channels
Built, mentored, and inspired creative team and peers
Developed a luxury brand, establishing tone, look, and voice
Spearheaded a partnership collective establishing a new brand amongst the design elite
Strategically reimagined Kmart Fashionβs approach to unveiling new collections
Developed the campaign and content for each seasonβs collections for in-store, online, and social. Partnered with designers and celebrities to launch each collection in an exciting new way.
CLIENTS / GE Appliances / FCA Fiat / Jeep / Alfa Romeo / Skinmedica / Botox / Juvederm / Clorox / Glad / Allergan / Valspar / Michelob Ultra / Humana / Kmart
SENIOR INTERACTIVE ART DIRECTOR
LEO BURNETT / ARC
CHICAGO IL 2012 - 2014
Designed and created innovative and best-in-class interactive brand experiences for in-store digital. Lead the creative process from idea to concept, from production to launch, ensuring excellence, consistency, and quality of design thinking throughout.
CLIENTS / COMCAST / P&G + TARGET
INTERACTIVE ART DIRECTOR
HAVAS
CHICAGO IL 2010-2012
CLIENTS / EFFEN / PLAYSTATION / MICHELOB ULTRA / SEARS / CRACKER BARREL
SENIOR ART DIRECTOR
JIM BEAM GLOBAL, DEERFIELD IL 2009β2010
CLIENTS / COURVOISIER / EFFEN
ART DIRECTOR
WUNDERMAN, CHICAGO IL 2009
CLIENTS / BURGER KING / KRAFT
SENIOR ART DIRECTOR
TANGIBLE Worldwide, CHICAGO IL 2008β2009
CLIENTS / Tβ’MOBILE / PITCHFORK / UNICEF
ART DIRECTOR
SAATCHI & SAATCHI X, CHICAGO IL 2007β2008
CLIENTS / PRILOSEC / FRITO LAY
ART DIRECTOR
OGILVY, CHICAGO IL 2004β2007
CLIENTS / MOTOROLA / HOUSE OF BLUES / OSCAR MAYER / SUAVE
DESIGNER
CDW, CHICAGO IL 2001β2004
INTERIOR DESIGN STUDIO
Built on the belief that design is ritual, able to transform everyday spaces into sanctuaries that celebrate our lives.
Your home is a reflection of your story, and in many ways reveals us to ourselves. Each detail speaks to where we are in our lives and our studioβs mission is to create a place that evokes emotion and connection. A home where we celebrate ourselves.
For inquiries contact: jasmin@jasminwhitmore.com
SKIN & BONES LUXURY SKINCARE
CREATIVE DIRECTOR
2008-2023
Skin & Bones Luxury Skincare was sprung from the dream of founder, Heidi Jenkins. As the brand's creative director from 2008 to 2023, I helped bring that dream to life. Our mission was simple but powerful: to heal the body and soul with the purest ingredients imaginable including our proprietary blend of essential oils. We believed that true healing power could only come from the finest and purest ingredients, and this was reflected in everything we did - from the brand identity to the website, from the packaging to the content we created. Today, Skin & Bones is an organic luxury label that inspires and empowers people to live their best lives by caring for their skin, body, and soul.
AWARDS
NEW YORK FESTIVAL GOLD, BRONZE
THE ONE CLUB β ADC AWARDS BRONZE CUBE
EFFIES 2020
FWA WEBSITE OF THE DAY 2010
Education
Interior Design
PARSONS SCHOOL OF DESIGN, NEW YORK NY
BFA in Graphic Design,
UNIVERSITY OF ILLINOIS, CHAMPAIGN IL
Qualifications
Creatively led practices with the power to shift the dynamics of our brands. My work puts our clients into the cultural conversation through experiences, branded partnerships, and content, allowing them to show up in many different ways with a robust brand voice.
I also love to say that βI beautifyβ brands. I look for a story that creates meaning and intention and I build connections and make audiences feel something that keeps them coming back. This narrative, which is seen, heard, and felt by the viewer, evokes emotion and drives change.